SUSTAINABLE STREET WEAR x BLACK FRIDAY

This year, it is predicted that Black Friday will produce 429,000 metric tonnes of greenhouse gas emissions from product deliveries alone, with 80% of Black Friday usually ending up at landfill shortly after.

We appreciate people wait all year to grab bargains this week, and in a cost-of-living crisis the world over, we understand that many need to make every cent count. But the reality is we still consume too much, too often, and the price paid at the till is usually to the cost of the invisible people in the supply chain or to the planet.

Part of the Grand Pacific set-up plan was to place as much of our production and activities into the local economy for good practice, transparency and reduce negative impacts. We cannot source everything locally but we plan to chip away at it as much as we can until we can be locally self-sufficient. You can read about that here.

We cannot ask of others what we cannot deliver ourselves, but we can make worldly savings by thinking twice about what we buy and who we buy it from. The Illawarra is teaming with creatives, start-ups, mom & pop stores, local makers and local markets.

So buy local, support your local specialist stores such as the indie surf stores, the moto and skate stores. Meet the makers such as the cool folk that run many of the stores in the Illawarra. Make a connection, give your purchase a story to tell, share those stories to encourage others.

We do not discount other than our yearly invite-only sale of very limited stock that has been on photo shoots. We sell it at lower prices to connect with our community and share some stories. Purpose driven provisions, purpose driven good vibes.

Instead of discounting, each year we donate to Support Act and their road crew fund to help our mates in the music industry to get back out there after a tough few years . Music, as well as surfing, is central to what makes the Illawarra so special, so that is what we want to sustain. 20% of all profits from our AMPED tee collection from sales in November will go to Support Act.

The Illawarra is a place for people who can appreciate its true values and who want to be part of something radical and something that satisfies all senses. Where curiosity is rewarded. The trophy is just being here. So buy from the makers along the Grand Pacific Drive highway and keep our culture diverse. If everyone purchased just one thing from our neighbourhood stores this season, these stores would survive, your favourite coffee shops would remain in a cool destination and not a 'retail unit for rent' hellscape and local knowledge would be passed along.

Sign up in the section below for exclusive collection drops at local stockists, guest list tickets to some great events, be the first to hear this kind of 'ear to the ground' news as well as the awesome monthly mixtapes from Illawarra artists. We don't discount but we do bring you awesome knowledge and connection to the world's edge.

Stay conscious, stay amped.

*thanks to Building The Revolution surf store campaign for allowing us to repost their graphics.