Grand Pacific Customs_co-founder Gideon Rogers and creative collaborator Sid.


The coming together of friends, meeting on the beaches, breaks and bars along the coast of the northern Illawarra, fermented the spirit behind the label.  Classic motorbike enthusiasts, collectors of vintage boards and regulars along the Illawarra points and music venues, the loose collective behind Grand Pacific truly live and breathe what they share with the motto, "it's not where you are from, it's where you're at".

The free refills of the soul is what drives that connection between all the chilled thrillers and this mainly unexplored region. 

The Grand Pacific Drive is the spine of a welcoming and super-creative cluster of pioneer communities along its 140 km route, which makes it much more than just a twisting route on a map, although the twisties are awesome. The collective live and work in the community that has provided life-enhancing experiences, cool encounters and long-standing and supportive brotherly friendships.

Together they work with local artists and makers to pay tribute to one of the last hidden gems of the world. Inviting friends to New South Wales's very own Grande Corniche and Pacific Coast Highway along Australia's lower east side. Carving an escape into a micro-climate and a whole different vibe along the foot of the 100km towering escarpment revered as the Big Edge.

Creating origin-based street wear and supplies, Grand Pacific Customs combines passion-points and adventure sport mementos that only get better as they age.

Wear it like you earned it. You probably have.





Grand Pacific Customs, Thirroul, Australia pays respects to the Dharawal Nation, the traditional owners and custodians who traditionally have and continue to occupy the Illawarra region. We would like to pay our respects and acknowledge the Traditional Custodians of the Land on which we meet, and pay our respect to Elders past, present and future. We would also like to extend our respect to Aboriginal and Torres Strait Islander people present here today. These include, but are not limited to, the Korewal Elouera Jerrungarugh, Wadi Wadi, Wodi Wodi, Yuin, Wiradjuri, Kamilaroi, Bundjalung, Dunghutti and Gumbayggir Nation and acknowledge and respect that for the traditional owners these boundaries do not reflect the cultural boundaries of the local Aboriginal community.