Grand Pacific Customs_co-founder Gideon Rogers and creative collaborator Sid.


The name Illawarra is derived from various adaptions of the Aboriginal Tharawal language words of elouera, eloura, or allowrie; illa, wurra, or warra mean generally a pleasant place near the sea, or high place near the sea.

Carving an escape into a micro-climate and a whole different vibe along along the 140 km route, with a drop of 1000 feet from the towering escarpment - locally known as the Big Edge- to the endless beaches below. The Grand Pacific Drive highway weaves around the waves of a welcoming and super-creative cluster of pioneer communities. It is much more than just a twisting route on a map, although the twisties are awesome.

The free refills of the soul is what drives that connection between all the chilled thrillers and this mainly overlooked edge of the world.

Grand Pacific represents the coming together of friends. A series of meetings on the beaches, breaks and bars along the coast of the northern Illawarra, fermenting the spirit behind the label.  Classic motorbike enthusiasts, collectors of vintage boards and regulars along the Illawarra points and music venues, the loose collective behind Grand Pacific established following a surf jam in Bellambi in 2020. The crew truly live and breathe what they share with the motto, "it's not where you are from, it's where you're at".

  The collective live and work in a community that has provided life-enhancing experiences, cool encounters and long-standing and supportive brotherly friendships.

grand pacific customs - founders - about us

Together they work with local artists and makers to pay tribute to one of this almost hidden gem of the world. Inviting friends to New South Wales's very own Monaco's Grande Corniche with distinct echoes of California's Pacific Coast Highway, carved along Australia's lower east side. It is one of the few places in the country that offers unfettered views and public access along all its shoreline. Every weekend classic cars, bikes, surf combis hit the turns to park up and soak in a new sunrise being born and its elongated sunsets.

Creating origin-based street wear and supplies, inspired by refound graphics from the region, designed and hand printed exclusively in the Illawarra. We aim to grow towards all our supply chain being based in the Illawarra, paying an Australian living wage to all involved. This is why we do not discount like other brands as we do not make overseas and we do not make unsustainable levels of stock, just to place it on sale. Quality and quantity are just different sides of the same coin. We are a micro-batch low quantity, high quality brand. Our seasonal graphic drops are gone when the are sold out, creating cool collectables and rarities. Our classics are forever and you can refresh them at any time. We have pre-order options on the product page or if you need a special size then just ask and we will place that on the next run.

Grand Pacific Customs combines passion-points and adventure sport trophy wear that only get better as they age. It doesn't matter which style tribe you may be into.  It is all about where you're at.





Grand Pacific Customs, Thirroul, Australia pays respects to the Dharawal Nation, the traditional owners and custodians who traditionally have and continue to occupy the Illawarra region. We would like to pay our respects and acknowledge the Traditional Custodians of the Land on which we meet, and pay our respect to Elders past, present and future. We would also like to extend our respect to Aboriginal and Torres Strait Islander people present here today. These include, but are not limited to, the Korewal Elouera Jerrungarugh, Wadi Wadi, Wodi Wodi, Yuin, Wiradjuri, Kamilaroi, Bundjalung, Dunghutti and Gumbayggir Nation and acknowledge and respect that for the traditional owners these boundaries do not reflect the cultural boundaries of the local Aboriginal community.

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