STREET WEAR FROM THE WORLD'S EDGE
A chance random meeting - between a visitor to Australia on business, inquisitive about the unique route south of Sydney, and a local picking up a coffee at Bulli Beach - was to kickstart a partnership that ricocheted from one side of the world to the other.
One then working with Adidas at their German HQ, with a background in the music industry and the lifestyle brands embracing it. The other a classic motorbike enthusiast, collector of vintage boards, a regular along the Illawarra breaks and local firefighter.
Inspired by its sense of freedom, the friendly and super-creative pioneer communities along with 140 km route, the Grand Pacific Drive has become more than just a road on a map and where they live and work, it can be, and has proved to be, a life-enhancing experience. Together they team with local artists and makers to pay tribute to one of the last hidden gems of the world, Australia's very own Grande Corniche and Pacific Coast Highway along the country's lower east side, in deference of the unique escarpment topography that was given the nickname The Big Edge.
The edge of the world and the edge of a country with a series of surf and riding edges that just keep on keeping on.
Creating origin-based street wear and accessories supplies, Grand Pacific Customs combines passion-points and adventure sport mementos of the Illawarra region of New South Wales that will only get better as they age.
Wear it like you earned it. You probably have.
Acknowledgement:
Grand Pacific Customs, Thirroul, Australia pays respects to the Dharawal Nation, the traditional owners and custodians who traditionally have and continue to occupy the Illawara region. We would like to pay our respects and acknowledge the Traditional Custodians of the Land on which we meet, and pay our respect to Elders past, present and future. We would also like to extend our respect to Aboriginal and Torres Strait Islander people present here today. These include, but are not limited to, the Korewal Elouera Jerrungarugh, Wadi Wadi, Wodi Wodi, Yuin, Wiradjuri, Kamilaroi, Bundjalung, Dunghutti and Gumbayggir Nation and acknowledge and respect that for the traditional owners these boundaries do not reflect the cultural boundaries of the local Aboriginal community.
